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Display advertising is the most basic form of digital ads and is primarily comprised of images and text. These usually will show up as banners, landing pages, popups, or flash ads on websites and mostly on blogs. The main difference between display ads and the other types is that display ads do not show up on search results. Display ads are typically very affordable and simple to implement.

Email marketing is an easy way to effectively reach a target audience who is already interested in the business. How? Because users need to opt-in to the email list! It doesn’t cost anything to build an email list, and email marketing managers are usually very affordable. An email list is a collection of a brand’s loyal customers who are guaranteed to be interested to a certain degree. These lists are usually collected when visiting a website and there is a popup asking for an email (which usually the user gets a discount or other promotion in return).

Social media has become the biggest hub for digital advertising simply because of the large number of users and the ease of audience targeting. As mentioned, a lot of different types of digital marketing crossover with social ads due to the nature of the platform. It is very common to see a display, native, and video ads on social media platforms.

Search engine marketing is perhaps the most dependable type of digital advertising because it’s based on keywords that users are already looking for. The two main subtypes of SEM are pay per click (PPC), and search engine optimization (SEO). The most popular SEM platforms include Google and Bing. Even though search engines can show thousands of results, 90% of users will end their search on the first page. That’s why it’s crucial to use SEM and strategize to make sure your listing shows up on the first couple of pages.