NEW OLA
Display Ads – Native Advertising – Social Media – Search Engine Marketing (SEM) –Video Ads – Native Advertising – Email Marketing
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E-Commerce
Custom Built
DISPLAY Ads
Display advertising is the most basic form of digital ads and is primarily comprised of images and text. These usually will show up as banners, landing pages, popups, or flash ads on websites and mostly on blogs. The main difference between display ads and the other types is that display ads do not show up on search results. Display ads are typically very affordable and simple to implement.
SOCIIAL MEDIA
Social media has become the biggest hub for digital advertising simply because of the large number of users and the ease of audience targeting. As mentioned, a lot of different types of digital marketing crossover with social ads due to the nature of the platform. It is very common to see a display, native, and video ads on social media platforms.
NATIVE ADVERTISING
Native advertising is similar to display ads; however, they’re more strategic and intentional when it comes to placement and audience targeting. They are sponsored listings that are integrated and camouflaged into the feed. There are four subtypes of native advertising: in-feed (as seen above), search ads, recommendation widgets, and promoted listings. Native advertising is based on audience online habits and history and will show ads that may be relevant to them.
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DIGITAL ADVERTISING WORkS
Digital marketing especially has become more effective, since a record-breaking number of customers are now spending their entire days online and in their home. Physical advertising and other traditional marketing tactics face significant challenges as commuters become almost nonexistent and malls are closed for the foreseeable future. However, digital marketing is having its renaissance as millions of additional consumers are now turning to the Internet as their exclusive source of shopping for every type of product and service.
Why Invest in DA?
With so much economic uncertainty, it’s crucial that you utilize every tool you can to grow your customer base and increase customer loyalty. Digital marketing is one of the most effective ways to accomplish this goal.